Question 1b: media language and audience

Colour scheme and audience

In my AS production, of a music magazine, my use of a sepia colour scheme would generally target an older audience as it has connotations of tradition and old photography and pictures. However the picture I used - a young up and coming band specialising in the older style of music and the coverlines I included - adressing issues of this section of the music industry, were intented to target the younger, alternative, radical audience who are interested in the older genre of music and also to encourage more young people into this genre.