Analysis of a music video - 'The Cribs - Another Number'

http://www.youtube.com/watch?v=ZzN6oJG_5as&feature=related

What kind of audience is being addressed via this music video?

The audience would be young, alternative, independent, hedonistic, radicals.

What kind of 'brand image' is being created and exactly how is this achieved?

The band is shown to be fun and interesting and don't take themselves too seriously. It is also suggested that they are modest as they do not appear in their video and are trying different ways to showcase their music. They do this by use of stop-motion animation connoting fun and simplicity giving the video an unprofessional look. The narrative throughout the video doesn’t over complicate or take anything away from the song only amplifies it, showing the band are dedicated to their musical talents.

How conventional or challenging is the video in terms of the genre of music? Is it typical, or does it challenge the usual conventions?

This video challenges usual conventions of the genre as most indie music videos are gritty and always feature the band. By creating a illustrative, light hearted video with aspects of disjuncture and not featuring themselves, the band are shown to not be image conscious and don’t have the need to establish themselves. Breaking conventions makes the video stand out and portrays the bands independence.

Finally, what exactly can you learn from this video to use in your own?

We have been inspired by this video and have decided on a similar idea to use stop motion without actors. However we will adapt it in our own way – incorporating more props and disjuncture and being less literal with the lyrics.