The top advert is for a band of a similar genre to ours - 'The Maccabees'. The cartoon style reflects the indie style genre well because it has an alternative feel and stands out because of the bright colours. The band are featured in the picture and appear quite modern, young and alternative through the clothes they are wearing etc. This style represents that of their target audience - young, alternative hedonists. So would attract this group of people by appearing the same as they are.
The cartoon effect is something I'd like to use in my advert as it reflects our bands style and genre well and would also go well with our video. However I would have to learn how to create this look on photoshop.
The text to the right of the picture is in a simple, black, non-serif font which stands out and is easy to read as it's a contrast to the colourful picture. However I think I would like to use a more interesting font as to portray the fun/qwerky look we're going for. Their inclusion of the album cover is a good idea as the audience then has a clear idea of what their looking for if they wish to purchase it.
The second advert is for 'The Clash'. Their indie/punk genre is portrayed quite strongly through the use of a sketchy style picture of their album cover. I think this is a really simple but effective idea as it's eye-catching and bold.
The band aren't featured directly but what you do see suggests to the audience rebellion and individuality - representing their target audience well.
I really liked the sketch style picture and writing and would consider this for my advert as it would go well with our video and home-made/child-like look. The lettering is especially interesting to me as it reflects the 'doodling', non-glossy style that we use in our video.
This advert, as with the above, also has some text to the right of the main image. This is obviously a convention of this size of advert and would be useful to stick to as it's a good technique in fitting everything you need in the space you have. This is the kind of advertising space I image our band having if they made it into the higher music industry.
They have also used a black, non-serif font but the album name 'London's calling' is written in a italic font, contrasting to the rest of the text. I liked this as it emphasizes what it's advertising and makes it stand out.
This magazine advert is for a slightly different genre to ours but I chose it because of the disjuncture it portrays. The band sitting at a table in the sea seems to have no relevence to their music and is just something a bit different to attract the audience. Beacuase it is such a bizarre picture they have stuck to a quite plain colour scheme having the band dressed in dark colours and the text in a simple, black and white, non-serif font.
The band are portrayed as nothing out of the ordinary and are dressed in everyday clothes and have relaxed facial expressions. This connotes normality and could seem boring to the audience if it wasn't for their setting - emphasising the element of disjuncture. The band members represent their target audience so would attract this group of people.
I really like this advert as it keeps the audience thinking and could be interpreted in a number of ways. It has no direct meaning or its meaning could be debated, which could also be true of their music- mirroring their style and image.
This magazine advert is quite in-depth and has a lot of things going on in it. The artist shown in the centre appears to be quite individual and alternative going by his clothes and what's around him - attracting his target audience.
I liked the use of a variety of colours and would, again, consider using this in my advert. Also the way the text is incorporated into the picture- the 4 star ratings written on the amp- is a nice touch and makes it looks professional and finished and keeps the audience looking at it for longer than just a glance.
The inclusion of instruments surrounding the artist suggests he is in some kind of recording studio, but when you look closer the instruments are actually quite out of the ordinary - like the 'Guitar Hero' guitar and the gramophone, also the panels behind him are almost 'space age' and the dog sat at his feet is a complete contrast to everything else in the picture.These things give an element of disjuncture that isn't as obvious as the 'Sterophonics' advert but quite subtle.
The white text is easy to read as it stands out infront of the darker colour scheme. Also the font mirrors the genre and attracts an alternative audience. I really liked this advert as it is a bit different to the norm for mainstream artists.
