Treatment

Working title: The type

Concept: To give the video a homemade, amature, child like look encorporating cartoon, sketchy overlays. This video is a good source of inspiration -




Purpose: To emphasise the rock/indie genre and tone of the song, making it light hearted and interesting.

Desired outcome: To market the band and show off their abilities. The video would be played on music channels like MTV 2, NME, Q, Kerrang etc.


Audience: Young (15-25), non-mainstream, into alternative fashions, demographic group C social class.
These are the type of people we are targeting-
http://www.facebook.com/home.php?#/profile.php?id=707746367&ref=ts
http://www.myspace.com/nomad67 - friends list can be seen on their profile.

Overall style and look:

These videos are inspiration for ours:

The Cribs - "Mirror Kissers" (video at top) and "Another number" also by The Cribs
· Stop motion animation effective
· Liked the use of ‘drawings’
· Parts in black and white
· Brighter colours than expected
· ‘Homemade’ look to it



Bob Dylan - Subterranean Homesick Blues
· Black and white, ‘grainy’ film
· Words of song on signs – different fonts and sizes
· Authentic/ homemade look


Newton Faulkner: To the Light
· Writing on paper sped up at the start
· Sepia/ low lighting throughout
· Close ups of artist/guitar
· Overlays – artist fading in and out



We want our video to be different to this - low budget, not glamorous:


Technology involved:

Stop motion animation
Use of slow motion/sped up - varying speeds
Photoshop
Adobe premier pro 2.0
Flash (?)

Personnel involved:
4 actors - 1 girl 3 boys
Possible help with technical

Dates and provisional schedule:
Research and planning 18/09/09 - 19/10/09
Organisation of actors, music, equipment etc by 10/10/09
Start filiming on 19/10/09
All filming completed by 30/11/09
Post-production 10/11/09 - 14/12/09

Likely problems:
Actors' prior commitments
Technical problems - cameras, batteries, lighting etc
Weather for outside filming
Producers prior commitments

Possible costs:
Damage costs
Travel expenses
Costume, lighting, set etc

Transport issues:
Bus/train timetables
Car expenses and risks

Health and safety issues:
If children required, permission from parents/guardians
Equipment hazards and related injuries
Illnesses, resulting in delayed filming