your pitch was very effective and you have clearly considered the conventions of the genre and the expectations of the intended target audience. Your examples and influences show that you have done some research into the area. It looks like an original, interesting and achievable idea, and I think it will work! You have avoided a lot of logistical problems by going with animation, though it does mean a lot of work for you two. It also looks as though you've considered and responded to the feedback very effectively. Well done so far.
You now need to start on a detailed time plan, making sure that you sort out equipment, locations, props etc. This shouldn't be too complicated since you don't have actors! You can also start storyboarding and blocking - have another look at the 'After the pitch' sheet on Moodle to guide you.
You also need to do some more research. You need to look again at the 'How to study music videos – full version' sheet on Moodle. Then choose one of the videos you've noted as an influence on your own ideas and write a detailed analysis as a new blog post called 'music video analysis', including the following information. What kind of audience is being addressed? What kind of 'brand image' is being created and exactly how is this achieved – e.g. Through cinematography, mise-en- scene, editing, narrative ... How conventional or challenging is the video in terms of the genre of music? Is it typical, or does it challenge the usual conventions? explain what categories the example video might fit into – for example, is it: disjunctive?; synaesthesiast?; performative? Can you link this to any of the bullet points above? Finally, what exactly can you learn from this video to use in your own? You can use any of the clips ou've found - it doesn't have to be a music video. Good luck, Kate
Hi Emily and Chloe,
ReplyDeleteyour pitch was very effective and you have clearly considered the conventions of the genre and the expectations of the intended target audience. Your examples and influences show that you have done some research into the area. It looks like an original, interesting and achievable idea, and I think it will work! You have avoided a lot of logistical problems by going with animation, though it does mean a lot of work for you two. It also looks as though you've considered and responded to the feedback very effectively. Well done so far.
You now need to start on a detailed time plan, making sure that you sort out equipment, locations, props etc. This shouldn't be too complicated since you don't have actors! You can also start storyboarding and blocking - have another look at the 'After the pitch' sheet on Moodle to guide you.
You also need to do some more research.
You need to look again at the 'How to study music videos – full version' sheet on Moodle. Then choose one of the videos you've noted as an influence on your own ideas and write a detailed analysis as a new blog post called 'music video analysis', including the following information.
What kind of audience is being addressed?
What kind of 'brand image' is being created and exactly how is this achieved – e.g. Through cinematography, mise-en- scene, editing, narrative ...
How conventional or challenging is the video in terms of the genre of music? Is it typical, or does it challenge the usual conventions?
explain what categories the example video might fit into – for example, is it: disjunctive?; synaesthesiast?; performative? Can you link this to any of the bullet points above?
Finally, what exactly can you learn from this video to use in your own?
You can use any of the clips ou've found - it doesn't have to be a music video.
Good luck,
Kate