Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

In order to produce a coherent 'marketing package' that worked together well with the actual video, as to attract an audience, I had to create a house-style. This consisted of a 'homemade', 'childlike', 'cartoon' style.
This marketing package, if it existed in the music industry, would be used to advertise the product and attract the audience. By having a continued house style audiences can recognise a product, therefore be more persuaded to buy it.
To produce a coherent marketing package I have tried to keep the same mood and feel through all my production work. Using stills from the video on the CD cover kept a definate house style and audiences can relate. This is probably the easiest way to brand a product and stick to conventions of creating a house style.

These stills, and others, I used for my CD cover front and middle panels. I feel these stills in particular sum up what we were trying to achieve and are a good example of what the video consists of.





I also included the same font in my CD cover and magazine advert, this was another way of continuing the style.


My magazine advert didn't contain stills from the video in order to make it a bit different, but i still had to keep the same mood so it could be related to the video. Using young people dressed in modern clothing represented the target audience for the band, therefore attracting these type of people. Also, I feel the use of the handwritten, brightly coloured letters connotes fun and links to the house-style.

The modern 'indie style' people in the advert are portrayed in a fun way giving the advert a light-hearted feel:



I feel, when planning the print work, I could have spent more time on it and thought it through more thoroughly - maybe before and during making the video not just an after thought.