Creative decisions informed by institutional knowledge

We decided to produce an 'indie' style music video as to appeal to an independent, non-mainstream audience. In the music industry videos of this type would be produced with a low budget, and distributed on non mainstream websites, t.v channels etc. This synergy extends the number of ways a project can be disrbuted. So with our knoweldge of the current music industry, we adapted our video to enforce the non mainstream ideology and make it relevent to the contemporary music scene and give us an idea of professional practice.