My AS production of a music magazine uses mainly dominant representations. The representation of social groups is one - teenagers are used on the front cover, and throughout the magazine, through the image of an up and coming young band. The band are dressed in stereotypical modern clothing and are situated out doors connoting freedom and fun. The photo on the front is quite stereotypical to genre as it contains the iconic 'Beatles/Abbey Road' zebra crossing image. This suggests what the genre is but also attracts a certain type of audience.
Alternative representation is also apparent in that the picture on the front cover is in sepia colour scheme making it a bit different to the conventional teenage magazine. This is because of the genre I was working in - old style music. But in general the image being portrayed is typical to that of modern teenagers.
I chose to use this stereotype to attract the younger audience who are interested in the older style of music, but also to get teenagers interested in this alternative genre.
So by mixing both dominant and alternative representation the magazine appeals to the target audience and is unconventional and a bit different.
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Hi Emily,
ReplyDeletethere is good research and planning here, well done.
Are there any conclusions you can draw from your Facebook research yet?
You also need other audience research. You could do this through social networking - have a good look at fans of similar music to establish a detailed profile. You might also consider interviewing someone in depth to get some useful information; you could show them some of your planning, and some of the examples you've used as inspiration, and find out what they think. Asking very specific questions is more likely to elicit a useful response - for instance, you could show them your storyboard and ask them what single word they would use to describe it, or ask them what kind of music they would expect to hear as the soundtrack for the images.